PPC Management Birmingham
One of the best ways to advertise your business is through ads that are targeted towards people who are already searching for what you offer. With PPC (pay per click) advertising, you can utilize search engines to have your ads appear when people start looking for what your business does. With carefully thought out advertising and a lot of research on our part, your business can start to attract many more clients by appearing above your competitors and get more traffic through your website. Imagine having your business at the top of the list whenever someone uses a search engine. It certainly gives you a good edge over your competitors and gets great business recognition.
This is where the magic starts to happen. Where we research the words that your target audience are punching into their search engines. With targeted ads, we can get your business to pop up whenever someone searches for something related to what you do. So we do research on the most common search terms, and the terms people use when they are ready to make a purchase or engage services now. We make adjustments throughout the campaign if needed to get you the most bang for your buck.
Keywords are great for targeting, but just using them alone isn’t enough. You need to weave the written word to sell the dream of what your business can help them achieve. We like to do this by addressing common issues people have, making them look for businesses just like yours. Pop a few keywords into the text and presto, you’ve got an ad that shows up with those little bold keywords. The better your ad is matching the search term a person typed in, the more clicks you are going to get onto your website to convert into loyal clients.
Monitoring & Adjusting
One part of the art is researching and writing an ad that people want to read. The other part of it is the market feedback. We won’t know how well an ad is going to perform until we send it live. And if it’s not quite hitting the mark, we will be able to know and make some adjustments. We monitor the performance of your ad over the course of the month and make some adjustments to help it start gaining the momentum we are looking for. This is the best way to get the most out of your ad, not a set and forget system.
Ongoing Strategy Plan
The only way to improve is to work out where an ad could do better. And without analysis, there is no way to know that. A lot of people that are looking at your ads aren’t going to be ready to make a purchase or engage your services just yet. So although you may not get instant results with everyone clicking on your homepage, it’s definitely an opportunity to get them exposed to your business and remind them about you with retargeted ads. These are ads that are shown to people who have already visited your website.