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Social Media Marketing Birmingham

It's incredible the number of hours people are clocking up on social media every day. Often losing hours of their day mindlessly scrolling watching cat videos, or getting their daily dose of worldwide events. And if that is where the people are, that is where we should be advertising. We want to utilise the platforms that people are already using, rather than trying to recreate the wheel. Our team at SEO Birmingham UK are experts in social media marketing, having had great success for many of our clients with our personalised approach and thoughtful targeting.

Competitor Research

Like we said, reinventing the wheel takes a long time. And all it really does it waste your business time, and we all know that time is money! What we find works really well is to research your competitors, both direct and indirect. That way, we can see what is engaging to the people who are already interested in the products and services you are offering. That way, we can take what works and make it better and turn it into something that has your business branding. We will already know it works, so let's tap into it.

Strategy Plan

No marketing strategy is going to have the desired impact if we don't have a plan. Which is why each month you will have a consultation with your dedicated social media manager. Here you will get to discuss the sales funnel strategy, and if there are going to be any promotions run throughout the course of the month. But don't worry, this isn't all on you. We always offer our professional opinion and work with you to make sure you are happy with the strategy. After all, it is your business, so you get to make the big decisions.

Content Design

We couldn't possibly say this loud enough, but branding and consistency are important! This is how people are going to be able to see content in their newsfeed and know that it has come from your business, without even reading who posted it. We always create beautiful designs that get the message across, is visually appealing and has is consistent with your branding. This is a great way to showcase your business and expertise to the public. And the more visually appealing, the more people are going to want to engage with it. You never heard of a business going viral from an ugly social media post!

Monitoring

As with any strategy, you need to monitor it to make sure that it is working. You need to be responding and engaging, as well as tweaking things to improve your campaigns. At the start, we do a lot of learning about your target audience that helps us further refine our social media posts and continue to grow your following. But none of this can happen if we aren't analysing what is happening with your current campaigns. The only way to improve is to understand what isn't working and fix it.